We created an integrated social media and digital marketing named as “#Happy100” campaign which we recruited 10 young mother fans from our facebook contest and invited them to take up the challenge to share their happy moment with their child while creating one-post-everyday for a 100 days challenge.
Beside we have built viral awareness among our target young mothers through these 1000+ post of happy moment in facebook and Instagram, we also launched a series of 020 through-the-line branding campaign and blogger campaign to support this viral WOM.