Over 30 C-suite leaders, founders and visionaries from B Corp™ companies worldwide shared their firsthand experiences and management insights across 9 core panels and keynote topics – including consumers’ mindset analysis, technology applications, supply chain ethics, B Corp™ certification, and marketing approaches for creating shared value.

B:COMING 2026 Opening Ceremony – over 200 business leaders from Hong Kong and overseas gather at B:COMING 2026 to mark a new milestone in the value-led business ecosystem. (Image Source: B:COMING 2026)

The event opened with a welcome address by Ms. Sindy Wong, Head of Consumer and Hospitality of Invest Hong Kong, who emphasised the growing momentum of the B Corp movement in Hong Kong and the importance of cross-sector collaboration in building a values-driven business community. (Image Source: B:COMING 2026)

Mr. Simon Ng, Chief Executive Officer of the Business Environment Council, highlighted that “Business for Good” is moving from aspiration to expectation, and that sustainability must be embedded as a core strategy for long-term resilience. (Image Source: B:COMING 2026) (missing edited personal photo)

Morning Panel Discussions: From Consumer Insights to Certification

The morning sessions explored the real-world dynamics of sustainable business. Panels examined whether consumer interest in sustainability translates into purchasing behaviour, how marketing can evolve from traditional client-agency models to co-create shared value for brands, communities, and talent, and the journeys of companies that have pursued B Corp™ certification – from the motivations behind the decision to the tangible impact it has created.

Ms. Amber Wan, Founder of Baba Yaga Consultancy (Spain), moderated a panel discussion with Mr. Gilbert Lee (Co-Founder, B Lab Hong Kong & Macau) and Mr. Corey Lien (CEO, DOMI, Taiwan) on the theme “How do purposeful companies stay on mission?” (Image Source: B:COMING 2026)

Ms. Kitty Tam, Programme Lead at Civic Exchange (HK), moderated a panel discussion with Ms. Shiba Babamiri (Founder & CEO, The Baby Gifting Company, UK); Ms. Venisa Chu (Regional Sustainability Director – APAC, L’Occitane en Provence, France); Mr. Ted Robinson (Chief of Staff and Former CMO, Grind Coffee, UK); Ms. Zen Tanyarat (Co-founder & Marketing Director, She Knows Official, TH); and Ms. Susan Allen Augustin (Co-founder & Chief Brand Officer, Here We Flo!, UK) on the theme “Do consumers really care? Learnings from retail brands.” (Image Source: B:COMING 2026)

Ms. Samantha Chung, Founder of Ripple Marketing (UK), moderated a panel discussion with Ms. Rania Robinson (CEO & Partner, Quiet Storm, UK); Ms. Mathilde Bétinas (Business Development & Partnerships Director, OnTheList, HK); Ms. Susan Allen Augustin (Co-founder & Chief Brand Officer, Here We Flo!, UK) ;  and Ms. Meilin Wong (CEO & Partner, Milk and Honey, Singapore) on the theme “Flipping the script: Marketing as a strategy for co-creating shared value.” (Image Source: B:COMING 2026)

Ms. Amber Wan, Founder of Baba Yaga Consultancy (Spain), moderated a panel discussion with Ms. Shiba Babamiri (Founder & CEO, The Baby Gifting Company, UK); Ms. Rachel Mountains (Head of Marketing, EcoSecurities, Switzerland); Ms. Sarah Mui (Co-founder & Design Director, OneBite Design Studio, HK); Mr. Aki Matsushita (CEO & Founder, Linnas Design, Japan); and Mr. Gordon Daniel Ovens (She Knows Official, TH) on the theme “How did we get here? Getting Certified.” (Image Source: B:COMING 2026)

Afternoon Interactive Sessions: Beyond Capitalism

The afternoon opened with an interactive session challenging participants to reimagine the future economy, asking whether we can build a safe, just, and inclusive society for generations to come. Subsequent panels delved into ethical supply chains as a strategic advantage, technology innovations that benefit people, planet, and profit, and succession planning for purpose-led companies – exploring how mission-driven organisations can build resilient structures and empower future stewards to protect both commercial performance and the integrity of their mission.

Participants engage actively in the interactive session “Beyond Capitalism: What Could Our Economy Look Like?” sharing perspectives and exploring possibilities for a better economic model. (Image Source: B:COMING 2026)

Mr. Per Dahlberg, CEO of B Purpose Bureau (HK), moderated a panel discussion with Mr. Pascal Vieilvoye (CEO, Concept 4, HK); Mr. Ted Robinson (Chief of Staff and Former CMO, Grind Coffee, UK); Mr. Simeon Cheng (Group Director, Sustainability, Vitasoy International, HK); and Mr. Matt Friedman (CEO, The Mekong Club, HK) on the theme “Beyond Compliance: Ethical Supply Chains as a Strategic Advantage.” (Image Source: B:COMING 2026)

Mr. Marco Chak, Head of Growth at Dream Impact (HK), moderated a panel discussion with Mr. Zeiad Idris (Founder & CEO, Algbra, UK); Mr. Liam Thomas (Country Head, Sleek, Singapore); Mr. Ronald Li (CEO, Urban Spring, HK); and Ms. Natasha Chawla (Hong Kong Director, Muuse, Singapore) on the theme “What the TECH? Innovations that are good for people, planet and profit.” (Image Source: B:COMING 2026)

Ms. Johanna Chan, Co-founder of RIL CREED (HK), moderated a panel discussion with Mr. Corey Lien (CEO, DOMI, Taiwan); Mr. Theodore Lai (Deputy CEO, Fortune Pharmacal Company Limited, HK); Prof. Rebecca Choy Yung (Co-founder & Director, Golden Age Foundation, HK); and Ms. Rania Robinson (CEO & Partner, Quiet Storm, UK) on the theme “Passing the Torch: Succession Planning for Purpose-Led Companies.” (Image Source: B:COMING 2026)

Closing Keynote: Shaping a Better Future for the Next Generation

Professor Wong Kam-sing, GBS JP, former Secretary for the Environment of Hong Kong SAR Government, delivered the closing keynote, expressing his delight in seeing Hong Kong lead value-led conversations across Asia and promoting the shared responsibility of B Corps for the environment, customers, workers, community, and corporate governance.

Professor Wong Kam-sing, GBS JP, former Secretary for the Environment of Hong Kong SAR Government, delivered a closing keynote titled “What legacy will we leave behind for our next generation?” (Image Source: B:COMING 2026)

A Vision Rooted in Asia, Connecting the WorldA Vision Rooted in Asia, Connecting the World

Mr. Samson Tong, founder of ECHO ASIA Communications, a co-organiser of B:COMING, shared his vision: “Hong Kong has around 40+ B Corp™ so far, and the business community is still at an early stage in understanding what it means to become a B Corp™ and the benefits it brings. Therefore, we organise B:COMING to bring in world-class insights and business opportunities to Hong Kong enterprises, and connect leaders from B Corp™ around the world to advance sustainable business practices. The vision of B:COMING is ‘Rooted in Asia, Connect the World’ with Hong Kong as its starting point, working towards a resilient global economy.”

Mr. Samson Tong, Founder of Echo Asia Communications (HK), shared his insight during the afternoon interactive session “Beyond Capitalism: What Could Our Economy Look Like?” sharing his vision for Hong Kong’s role in advancing the B Corp™ movement. (Image Source: B:COMING 2026)

360° Sustainability: From Business Trends to Community Impact

In keeping with B:COMING’s commitment to positive social impact, 30% of all ticket proceeds were donated to the Hong Kong Pain Management (Critical Illness) Caring Foundation, helping spinal nerve pain and cancer patients on their path to recovery – because building a better world of business means leaving no one behind.

Mr. Samson Tong, Founder of Echo Asia Communications, presented a donation cheque to Dr. Kenix Chan, Founder & Chairman of Hong Kong Pain Management (Critical Illness) Caring Foundation. (Image Source: B:COMING 2026)

The summit also demonstrated sustainability through its food and beverage choices. Lunch was provided by Rooot from Tsuen Wan, which supports local agriculture and grows its own ingredients on a rooftop farm. Beverage selections included in lieu (Hong Kong’s first premium aluminium can water brand), Crushed Wines (a female-founded sustainable wine brand), Breer (which upcycles local bread waste), and Coffee BOAT (which practices direct trade to ensure source transparency and support local communities).

Connecting Global Leaders

The summit also provided valuable networking opportunities, allowing business leaders to connect, share insights, and explore potential collaborations across industries and borders.

Speakers and participants engage in an interactive discussion, exchanging ideas and exploring practical approaches to value-led business strategies. (Image Source: B:COMING 2026)

Mr. Samson Tong (Founder, Echo Asia Communications, HK), Ms. Amber Wan (Founder, Baba Yaga Consultancy), and Mr. Corey Lien (CEO, DOMI, Taiwan) capture the moment in front of the B:COMING 2026 backdrop, celebrating the successful collaboration and shared vision of the summit. (Image Source: B:COMING 2026)

Participants browse through leaflets about Urban Spring, a Hong Kong-based brand that provides sustainable water solutions, discovering local innovations that contribute to a more sustainable city. (Image Source: B:COMING 2026)

Looking Ahead: 2027 and Beyond

B:COMING will continue to expand its international influence and deepen connections between Asia and global markets, with plans to further scale up in 2027 and 2028, driving the continued growth of a values-driven business ecosystem. The three co-organisers invite everyone to join this sustainable journey – see you at B:COMING 2027!

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