CSR marketing

26 Apr 2020

可持續企業系列-【如何令可持續企業突圍而出 吸引更多顧客的支持?】

如果內部溝通是讓員工更明白企業可持續目標及計劃,那外部溝通 (External Communication) 便是要連繫顧客,呼籲他們與企業站在同一陣線。現今資訊流動極快的世界,要從其他品牌突圍而出,讓顧客得知可持續企業的核心價值,也不是輕而易舉的事。

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19 Apr 2020

可持續企業系列【決斷在前線 – 賦予員工話語權】

可持續的企業模式是多面向的概念,除了是對社會、環境的一份責任,也意味著企業能夠能屈能伸,深明利潤的重要,面對逆市亦能處變不驚,應付難關也游刃有餘。除了從供應著手,改善企業本身也十分重要,記著以下6點,就能輕易創建可持續的企業模式!

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06 Apr 2020

可持續企業系列 【五個簡易的BABY STEPS 輕鬆改造可持續企業的資源供應鏈】

上回提到,可持續企業模式的三大特點, 相信大家都深明可持續發展的重要,除了是對社會的一份責任,亦可以為下一代守護可持續的未來 (sustainable future)。除了從個人做起,有否想過可以將可持續放在企業層面,緊貼全球的可持續趨勢,更甚能夠吸引更多顧客的目光?但想轉型為「可持續商業模式」又應如何做起?

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06 Jan 2020

可持續的未來 – 8種方法讓你的Marketing更Sustainable

成日講可持續,大家可能只係聯想到環境,但有冇諗過令你嘅marketing更sustainable?即係長做長有?即係條橋可以翻炒再翻炒?Well, of course, not. Marketing上的可持續性是指與客戶建立關係的同時,令他們知道自己與未來及下一代的重要性。實質可以點做?不妨參考下以下8點!

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15 Jun 2018

實踐社會企業責任入門篇 #1

企業要推動企業社會責任(Corporate Social Responsibility)(簡稱: CSR) 是大勢所趨,不管是政界、民間、商界,對企業也有實踐社會責任的要求。在西方世界中,企業社會責任的概念於1950年代開始逐步形成,融合業務發展的企業社會責任模式,強調可持續發展,也推動到全球。

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You’ve just written up the press release about your company employee’s volunteer work and the donation to a charity, or you have just finished off your ESG report in order to meet the ESG requirements, or maybe you were preparing documents to apply for the caring company logo? In any of these situations, you might be wondering if corporate social responsibility marketing is essential to your company and brand, the answer is a definitely “Yes”, here’s why.
14 Sep 2017

CSR Marketing, it matters more than you think

You’ve just written up the press release about your company employee’s volunteer work and the donation to a charity, or you have just finished off your ESG report in order to meet the ESG requirements, or maybe you were preparing documents to apply for the caring company logo? In any of these situations, you might be wondering if corporate social responsibility marketing is essential to your company and brand, the answer is a definitely “Yes”, here’s why.

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