We have been awarded the re-branding campaign for one of the top-rated social enterprise brand in Hong Kong – Dialogue Experience – established since 2009.
The brand and the business have been creating different form of dialogue among various individuals and communities in Hong Kong. In this re-branding campaign, ECHOASIA team has created a brand new brand hashtag “#DialogueinAllColors” which aims to deliver the inclusive message of embracing and engaging People of Difference (PODs) to create social impact.
The newly created color gradation of the three brand colors, combined with the graphic layers of the “dialogue” inside the DE logotype served as the visual communications of #DialogueinAllColors. The brand signature is therefore supported by the three key brand elements: experience, empower and evolve.