Daisy Lee

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21 Mar 2018

【Event Recap】9 Successful Digital Marketing Tactics

You are going to launch a new product this spring: Your goals are to get higher conversation rate than last campaign and make most out of your digital marketing budget, while facing a lowering engagement rate of your social media fans page…that was just some of topics discussed in our “9 Successful Digital Marketing Tactics” hosted in Campfire Collaborative Space.

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08 Sep 2017

How to Sell a Country as a Brand? Singapore said: Passion Made Possible

The Singapore Tourism Board (STB) and Singapore Economic Development Board (EDB) joined together on Aug 24, 2017 to launch their revamp campaign “Passion Made Possible”. This campaign is the country’s first unified brand under a new “SG Mark” logo which aims to market Singapore internationally for both tourism and business investor markets via telling stories about Singapore’s ‘heart’ and ‘soul’.

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