Social Media

01 Dec 2020

【數碼化新常態】超詳細!用Zoom舉辦網上活動的五大伏位

實體活動逐漸轉為網上舉行,就連今年亞太區美容展也不例外,當中的#BeautyHunt使用了最廣泛使用的聊天軟件Zoom,來聚集本地及海外的美容達人。Zoom有多廣泛被使用?單單是今年三月,Zoom每日的付費與免費與會者總人數就已達到 2 億。

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25 Nov 2020

【數碼化新常態】虛擬活動的四大優勢 — 香港Terry Fox Run 2020 線上慈善跑

今屆香港Terry Fox Run移師網上平台 ,於2020年11月7日順利舉行線上慈善跑,令大家能在疫情下繼續籌款支持本地癌症研究。線上跑打破時間及地域限制,應合不同人需要,在社交媒體宣傳上也發揮了更大功效,重新為慈善跑寫下新定義。

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01 Jun 2020

ECHO ASIA x YWCA 【重塑生活系列最終回】 讓「旗」蹟發生 認購YWCA金旗 以善心共渡抗疫路

疫情過去數月,不少人都漸漸適應並改變原有的生活模式,例如辦公一族由辦公室轉為在家工作,經常外出用膳的亦開始考慮在家烹調。但你知道嗎?在大家逐漸開始用各種方法重塑生活的背後,亦有種種看不見的需要,在抗疫期間深受影響。他們無法進行對生活舉足輕重的治療或支援,而往往被大眾所忽略。

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12 Dec 2019

【數碼營銷Q&A】香港企業還有經營FB專頁的必要嗎?

過去一年, ECHO ASIA 非常榮幸能為多個非牟利機構舉辦了以社交媒體為主題的數碼營銷培訓工作坊,分享對數碼營銷的心得和小技巧,包括介紹Facebook的演算法、如何善用Facebook Advertising的功能,讓大家日後更能針對企業特質而選擇最適合的宣傳平台及手法。

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03 Dec 2019

#SeeYouNextYear – COSMOPROF ASIA 亞太區美容展 2019

Cosmoprof Asia 舉辦至今已是第 24 屆,匯聚環球企業及專業人士,推動業務發展,促進業界交流。Informa Markets 亞洲高級副總裁兼亞太區美容展有限公司董事龐大為指出:「亞太區美容展繼續以前瞻性的角度,展示美容業界的新發展,包括亞洲市場的情況。亞太區美容展是業界 人士的珍貴資源,每年為市場現況及未來發展趨勢把脈。最重要的是,亞太區美容展是業內人 士聯繫交流和商談業務的最佳場合。」

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08 Nov 2019

#GetReady For COSMOPROF ASIA 亞太區美容展 2019

第24屆亞洲最大型的國際美容商貿盛事Cosmoprof Asia將於下週隆重舉行,各合作夥伴及品牌早於活動開始前已預備好迎接展會的來臨。ECHO ASIA團隊再次榮幸參與此項目,早前造訪了多個對Cosmoprof Asia舉足輕重的合作夥伴,包括centdegrés、香港化粧品同業協會、Euromonitor International、Italian Trade Agency及KOTRA,了解他們將會在展會為觀眾帶來什麼精彩項目及活動。即按以下連結觀看影片,讓我們一起 #getready for Cosmoprof Asia!

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21 Mar 2018

【Event Recap】9 Successful Digital Marketing Tactics

You are going to launch a new product this spring: Your goals are to get higher conversation rate than last campaign and make most out of your digital marketing budget, while facing a lowering engagement rate of your social media fans page…that was just some of topics discussed in our “9 Successful Digital Marketing Tactics” hosted in Campfire Collaborative Space.

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You’ve just written up the press release about your company employee’s volunteer work and the donation to a charity, or you have just finished off your ESG report in order to meet the ESG requirements, or maybe you were preparing documents to apply for the caring company logo? In any of these situations, you might be wondering if corporate social responsibility marketing is essential to your company and brand, the answer is a definitely “Yes”, here’s why.
14 Sep 2017

CSR Marketing, it matters more than you think

You’ve just written up the press release about your company employee’s volunteer work and the donation to a charity, or you have just finished off your ESG report in order to meet the ESG requirements, or maybe you were preparing documents to apply for the caring company logo? In any of these situations, you might be wondering if corporate social responsibility marketing is essential to your company and brand, the answer is a definitely “Yes”, here’s why.

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11 Sep 2017

TOP 10 TIPS TO BOOST YOUR FACEBOOK LIVE

You know how challenging it is to get your Facebook content being more engaging with your fans or even earn a few more likes. And, now you also have done your Facebook Live for your event or product showcase yet with only a few dozen viewers. Need some help in social content management?

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08 Sep 2017

How to Sell a Country as a Brand? Singapore said: Passion Made Possible

The Singapore Tourism Board (STB) and Singapore Economic Development Board (EDB) joined together on Aug 24, 2017 to launch their revamp campaign “Passion Made Possible”. This campaign is the country’s first unified brand under a new “SG Mark” logo which aims to market Singapore internationally for both tourism and business investor markets via telling stories about Singapore’s ‘heart’ and ‘soul’.

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01 Sep 2017

10大增強Facebook 直播收視攻略

今時今日,Facebook營銷早已不是新鮮事,營銷者都紛紛希望可以透過Facebook這個平台令自己的品牌或者活動可以與更多的受眾互動或獲得更多的「讃好」。Facebook營銷的致勝關鍵在於「內容」。近年,眼看不少營銷者都想盡新招數來吸引受眾,用「Facebook直播」作宣傳更成為「新寵」。但有節目,就真的有收視?有時只得零零星星的收看率原因又何在呢?究竟你是未能善用「Facebook直播」,還是你的「Facebook直播」內容未能帶動到理想的宣傳效果呢?

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